8月24日星期三，还有十个星期
Election Day – not 一 column inch of 的 纽约 Times front page was devoted
to 的Presidential race. 的 呐 mes “Trump” or “Clinton” were nowhere to be
found.
对于《纽约时报》甚至暂时失去兴趣
in 的Presidential race is like Ryan Lochte turning down a Tequila Sunrise or actually
urinating 上厕所; it may have happened once or twice in 的past few
几十年，但从来没有我们中的很多人碰巧得到关注。
难道特朗普已经在整个新闻周期中摆脱了卑鄙，厌恶或无知的胆汁？当然不是。他
与米卡（Mika）和晨乔（Morning Joe）混蛋，但《纽约时报》
does not hold itself to 的standard of printing “all 的news that’s neat to
tweet.”
No, 的real explanation for 王牌’s temporary
disappearance from page 一 of 的 Times was 的need to take him back into 的shop for
retooling so that he could re-emerge as Donald 王牌 3.0.
当软件公司宣布重大新版本时，
it’s because 的product has been armed with new 和powerful features. Donald
Trump 3.0, however, refers to 的third change in his campaign’s leadership in
the span of six months, 和to 的fact that he now moves effortlessly between three
wildly different personalities depending on his audience, 的venue, 的time
一天，而且据我们所知，他是否有炸玉米饼作为午餐。
Ever since that quiet 王牌 Hump Day, we’ve been treated
猛烈袭击了唐纳德·特朗普（Donald 王牌）的三个不和谐的化身，每个化身都与他的竞选管理三驾马车的ID，自我和超我保持一致。
第一个人：过分的
disingenuous “softer 和gentler” Donald。真人秀明星
finally collided with reality in 的form of polling that indicates he might
lag behind “Pond Scum”在非裔美国人和西班牙裔中。 This version of 王牌 is now so desperate to recover
这些选区失去了基础，他愿意在
defining stance of his candidacy: immigration. Kellyanne Conway, 王牌’s new
campaign manager, is 的superego urging 王牌 to appear to care 和pretend
re悔。战略上不明智：突然改变您在核心品牌上的位置
信息是营销中的致命罪。更重要的是，他突然拥抱
“humanity”应对负面民意调查在道德上已经破产。
第二个人：Donald Breit-Heart。 This emerging version of 王牌 is essentially
a character assassin shooting buckshot 在 希拉里克林顿. What’s most
startlingly about this fusillade is that it is so badly aimed. At 的very moment
当新发布的电子邮件显示有关
Clinton Foundation 和的State Department, it appears that 王牌's new 运动CEO
Steve 班农 has opened an entirely different front, charging that Hillary
克林顿是一个偏执狂，他误导非裔美国人以为民主党
政策很有帮助。 如果这是真的
Bannon’s work, he should be arrested for practicing 运动strategy without a
执照。他在制造时掩盖了克林顿的真正责任范围
an implausible theory that lacks any basis in reality. 班农 feeds 王牌’s
basic instinct that lies told loudly 和often become truth. 的 二 connect in
a perverse id pro quo。
Personality Number Three: 特朗普经典。王牌’新的处理程序可以提示他，切断他的Twitter提要并发送
out legions of surrogates, but once 王牌 has his hand on a microphone, all
bets are off. 单独且未过滤
特朗普是一个糊状内容的千变万化，改变了他的想法
moment depending on his sense of 的energy in 的crowd. In 的end, 王牌
being 王牌 means doing or saying 什么ever feels good to him in that exact
时刻，总是使人群陷入狂热的迷恋或妖魔化
一个对手。这是一切，也只关于自我。
我们如何引导候选人的有序讨论
滑入多发性人格障碍？
Surely we begin with 的flagrantly dishonest pretense of
新唐纳德＃1，她刚刚被康威（Conway）匆匆重新编程，
as 运动manager. A pollster by trade, Conway surely divined that 王牌’s
candidacy was on 的same downward trajectory 和as far off-target as your
金正恩导弹的平均测试。
她的诊断： that 的election is lost unless 王牌 can 在
least approximate 的levels of support among women, blacks, 和Hispanics that
Mitt Romney achieved in 2012. So Conway has instructed 王牌 to “soften” his
positions on some of 的most defining aspects of his candidacy.
Toward this goal, 的Trump 运动first let it be
known that it was rethinking its entire approach to 的immigration issue. A 运动speech on 的subject was
被取消，当被问及特朗普是否改变了他的组装想法
a “deportation force”对付无证外星人，凯利安
replied, “to be determined.”
We’几个月来一直在说，
candidates “pivot”他们的提名一旦确定。他们意识到，将他们的运动定位于“undecided”选民，他们必须撤退
from some of 的more extreme rhetoric often required to secure 的votes of
the "base" -- 的ideological purists who are deeply involved in 的nominating process.
But there is a difference between a seamless 枢 on a
secondary issue -- which deft 候选人execute with 的light elegance of a
waltz progressive step 在 的维也纳歌剧舞会 – 和Donald 王牌’s decision
to “soften” his position on immigration, 的bedrock of his candidacy. If you
want a really great example of a candidate 枢ing with grace 和ease, take a
看看希拉里·霍迪尼（Hillary Houdini）如何神奇地凝视着一系列的伯尼·桑德斯（Bernie Sanders）’
以便她可以与他的进步派和平相处。自由
college? No 问题!
但是在2015年6月，当唐纳德·特朗普（Donald 王牌）用一种对他的竞选人的任期进行了预先恰当的比喻时，降下了自动扶梯时，他来到了
cluster of microphones to utter 的words that would define his very purpose
和作为候选人的使命：
“墨西哥派人时
they’没有尽力而为。他们’不寄给您。他们’re not sending
you. 的y’re sending people that have lots of 问题s, 和他们’re bringing
those 问题s with us. 的y’重新吸毒。他们’重新带来犯罪。他们’re
强奸犯。我认为有些人是好人。”
他继续拼写
no uncertain terms that 的solution to this “problem”不涉及阴影和
no gradation. “我们不是法律国家，” he would frequently
说。他提议的行动方针成为他标准体育场的组成部分
speech as “Firework”是凯蒂·佩里（Katy Perry）的演出。“我们要盖一堵墙，”
Trump exhorted, “墨西哥将为此付出代价。”第二要点
component of his initial plan was to deport 的approximately 11 million undocumented
aliens currently living in 的United 州s. This was 的tough, uncompromising,
tell-it-like-it-is talk that enabled 王牌 to blow away 的traditional
candidates –杰布·布什，马可·卢比奥和泰德·克鲁兹–谁在细微差别中挣扎并听起来
timid 和mealy-mouthed with each new pronouncement on 的subject.
不管有多少人说
这堵墙是不切实际的，不必要的，而且支出不菲，特朗普坚持
它。不管有多少人–最著名的是约翰·卡西奇（John Kasich）– tried to explain
将一千一百万人驱逐出境，也是从实践出发
作为人道主义的观点– 王牌 stuck with it. For over a year of his campaign,
immigration was 的一 piece of policy that Donald 王牌 had appeared to
定义和拼写，即使丢失了一百万个也是如此。
随之而来的是凯利安·康威（Kellyanne Conway），他现在有了唐纳德·特朗普（Donald 王牌）突然提出这样的大规模驱逐出境的想法
的男人，女人和孩子可能还不够 人道。那正是
most of his Republican opponents 和every 代姆ocrat in 的country has been
说了多年。唐纳德·特朗普似乎突然意识到了这十个星期
before 的election may be 的most 呐 ked 和ethically compromised ploy for
自理查德·尼克松（Richard Nixon）承诺自己拥有一个“secret plan” to
end 的Vietnam War.
News that Donald 王牌 was
rethinking his policy on immigration sent 的Ann Coulters of 的far right 和
“alt right”变成中毒性休克。移民本应是特朗普’s Alamo -- his
bedrock, 的essential reason for being for his candidacy.
If there is 一 true mortal
sin of Republican politics, it is flip-flopping. 共和党人 used 的charge of
在2004年与傻瓜John Kerry擦肩而过。Mitt Romney是靠垫子
在2012年自己的人字拖后获得了友善之火。嗯，有人字拖，
and then there is Donald 王牌 changing course on immigration, which is the
policy equivalent of executing more twists 和flips than you saw in 二 weeks
on 的uneven bars in Rio.
我该如何传达
这种逆转的惊人性质？想象一下约翰·肯尼迪（John F.
inaugural address:
“通常，不要问你
国家可以为您做。但是偶尔更改它是完全可以的
问，嘿，我的国家能为我做什么？”
或者也许是里根（Ronald Reagan）
勃兰登堡门：
“戈尔巴乔夫先生，那堵墙
– that big 一, right behind me? I think that you should consider dismantling a portion of it,
ok? Just that part right over there, in front of 的checkpoint, so, uh, people
can come 和go as 他们 please. You can leave 的rest of 的wall; it works
可以将您的东边和西边分开，就像中央公园一样。”
Give Conway her due. She has convinced 的Donald that
Trump 3.0 must swing for 的fences, or perhaps, more aptly, 的wall. She
实际上接受了邀请参加Rachel Maddow表演，
a bold signal of her intent to reach far beyond 王牌’s 基础. But I believe
that she has made a colossal error by urging 王牌 to “pivot” on immigration…
这很容易导致大量选民投降
厌恶并留在家里，或者-更糟糕的是-加里·约翰逊和自由主义者陷入困境。而且，这使共和党信徒现在怀疑
everything 王牌 has said or promised.
对我来说最重要？我希望我能看到更多的愤怒
the media 在 王牌’空虚的道德中心和他透明的掩饰
naked grab for votes in 的garb of greater sensitivity 和humanitarian
关心。这一集，或许比其他任何集锦都多，说明这是一个
没有道德的北星的男人。而是，他将GPS设置为
expediency.
If 王牌’邪恶的第一张脸是倒自己的
绝望地掌握了更多角色“humane,” 的second face of evil is
同样令人讨厌的企图“swift-boat” 的humanity of Hillary
Clinton. Since Wednesday, 王牌 has 在tempted to convince 的African American
and Hispanic communities that 希拉里克林顿 is a 偏执, 和that 的economic
and social programs of 的Democratic Party are responsible for 的poverty,
犯罪和不令人满意的教育使我们的内陆城市长期退化。
In 的sound-byte of 的week as 八月 drew to a close, 王牌 opined
我们的内城比第三世界的城更糟。鉴于
he reasoned, that 的horrific state of life in our inner cities could
可能不会更糟，为什么不’至少非裔美国人和西班牙裔
give 王牌 a try?
"我们的政府已经完全 failed our African
American friends, our Hispanic friends 和的people of our country. Period. 的
Democrats have failed completely in 的inner cities. For those hurting the
大多数因政客而失败和失败的人— year after year,
失败一次失败，一次又一次失败。贫穷。
Rejection. 糟糕的教育。没有房屋，没有房屋，没有
ownership. 犯罪程度无人能及。您可以 go to war
我们正在战斗的国家及其地区'比住在某些地方更安全
our inner cities that are run by 的Democrats. 我问你这个，我问
you this — crime, all of 的problems — to 的African Americans, who I employ
so many, so many people, to 的Hispanics, tremendous people: What 的hell do
你输了吗？给我一次机会。一世'会理顺。 I'll
理顺。你要失去什么？"
As with all things 王牌, 的factual inaccuracy is
令人叹为观止，他再次没有提供具体的政策建议，也没有
concrete ideas, 和not a single innovation to address 的issue he has defined.
那里, in a nutshell, appears to be 的final rationale
担任特朗普总统如果您认为美国的一切情况都糟透了，那么您肯定会知道对特朗普的投票获得了胜利't make it worse. In
缺乏逻辑的候选人资格，重言式为王。
当然，很多人认为特朗普's supposed "outreach" to African Americans 和Hispanics as a still more cynical ploy: that he is merely pretending to be sympathetic to 的troubles in our inner cities as just 一 more way to "appear 人道"犹豫不决的白人选民对他真正需要的东西。
Before we depart 的短暂的黑暗之心 驾驶
Trump persona #2, we should mention 的alarming strain of misogyny that has
flared up intensely since 班农’的到来。关于她的阴谋论
health 和“stamina”当然被孵育并被病毒感染
Breitbart.com. 的 Times also revealed that 班农 himself was accused of
domestic violence in 的1990s.
如果总的来说，如果您感觉到特朗普的性格"one" 和"two"或多或少截然相反'很好地掌握了混乱情况。如果Kellyanne Conway是广告系列's Freudian "Superego"试图迫使特朗普成为一个更善良，更温柔的人，然后史蒂夫·班农（Steve 班农）成为竞选人"Id" stoking 王牌'最基本和卑鄙的本能。
Of course, who does that leave in 的Freudian role of 运动"Ego?" Oh, that's just too easy...
最后，我们得出特朗普3.0人格＃3，我们将其称为“Trump Classic.”
His new handlers are quickly discovering that 他们 are simply
the latest employees to be mis-tweeted by 的 Donald, 和他们 are learning
很快，这种铺沙的野马确实是多么的无法训练。唐纳德
continues to say 和tweet 什么ever it is that just reached 的exit of his 初级
canal;可悲的是，他的大部分 140个字符中的字符暗杀 准备好了
就在他的员工刚从Charmin出来时就放弃了。
王牌’对乔·斯卡伯勒的推特比赛是典型的。
he could not hold back on 的crude innuendo, implying that 的Morning Joe
team was doing more than just co-hosting. 王牌 tried to savage Mika
布热津斯基，给她贴上标签“off 的wall, a neurotic 和not very bright mess!”
在哪个宇宙中，女性对强势新闻的女性厌恶攻击方式
对总统候选人有什么意义？
But by 的week’s end – incredibly – he appeared to be
回到正轨，双追击，突然告诉CNN他
实际上一直坚持他最初的移民立场。你可以花
a month 在 的International 屋 of Pancakes 和not see that many waffles
stacked on top of 一 another.
最终，唐纳德（Donald）达到了史诗般的推特哑巴水平
Trump could not hold back 什么时候 的wires reported that NBA star Dwyane Wade’s
cousin had been killed by random bullets in Chicago. Donald 王牌 actually
tweeted this:
“Dwayne Wade’堂兄刚刚被枪杀并被杀害
她在芝加哥的孩子。我一直在说。非裔美国人将投票
TRUMP!”
Yes, Donald 王牌 did spell Dwyane Wade’s 呐 me
是不正确的，是的，是在努力出现的候选人中"kindler 和gentler"实际上是利用无辜受害者的惨案谋杀作为征集选票的机会。
What could possibly be lying in 的road ahead; 什么
cruel, self-involved, digitally improvised roadside device 将 Donald 王牌
最重要的吗？因为这不再是一个问题 将 它发生了；它只是
a question of 什么 和什么时候，以及这个延长的自动扶梯有多远
ride to 的ninth circle might last.
是的，上周确实恶化了，我们必须假设
trend 将 continue. For starters, we used to have only 一 Donald 王牌, 和
现在我们似乎有三个：“金德（Kinder）和金特勒（Gentler Donald），” “Breit-Heart Donald,”
and “Donald Classic.”
也许让我适合三个想法
Trump 3.0:
1. As a
marketing professional 和communications strategist, I am stunned 在 的rank
他的传播团队的业余爱好。随意而仓促地反转场
your brand’s most bedrock message is 的mark of someone who is in way over
他的-和她-的头。
2. As
有人认为我们的领导人应该有一定的扎根和
consistent beliefs 和principles so that we know where 他们 stand, I find
Trump’道德上不合时宜和透明定时的人字拖
repugnant.
3. However,
as an American, I am ecstatic that numbers 一 和二 are happening.
因为有了这种战略水平和这种真空
principle, 的all-new 王牌 3.0 is just three faces of evil on a fast track to
nowhere.
